Best in class. Best in show.

When Yakima expanded their proven product line into the world of fishing, they came to Idea Ranch to ensure it was met with open arms. We dove in devising a multi-pronged launch strategy that was authentic to the category and tailored for maximum impact. We helped amplify the stories of their RackPack influencers and executed an aggressive PR initiative that capitalized on their “Best in Show” win at OUTDOOR RETAILER 2019. We followed that up with a series of hardworking email and digital marketing pushes, created landing pages that showcased the new product lineup and partnered with Major League Fishing where the story of Yakima would be shared across its platform.

Justin Lucas & Jordan Lee Take It Easy

Our growing roster reflects our people and pursuits. Join us. In an industry that attracts ego, our path is rare. It serves as a beacon to like-minded clients and talent. If that’s you, we look forward to talking.