A pact between the wild and the wild ones.
Yakima came to Idea Ranch with an exciting challenge – help tell the story of 40 years spent empowering their customers to live bigger in the outdoors. To say we were honored would be an understatement. One solution quickly rose to the top because it perfectly reflected the brand – celebrate the people who made Yakima great. The faithful customers and lifelong fans who helped transform a roof rack from a utilitarian tool to an unspoken statement of belonging to a tribe bigger than yourself.
Best in class. Best in show.
When Yakima expanded their proven product line into the world of fishing, they came to Idea Ranch to ensure it was met with open arms. We dove in devising a multi-pronged launch strategy that was authentic to the category and tailored for maximum impact. We helped amplify the stories of their RackPack influencers and executed an aggressive PR initiative that capitalized on their “Best in Show” win at OUTDOOR RETAILER 2019. We followed that up with a series of hardworking email and digital marketing pushes, created landing pages that showcased the new product lineup and partnered with Major League Fishing where the story of Yakima would be shared across its platform.