Elevating a leader in performance hunt apparel.
We’re proud to serve as a strategic partner for Under Armour Hunt. Helping this coveted brand develop a singular, authoritative voice across multiple hunt categories is right in our wheelhouse.Hunters are forever on the lookout for incremental advantages. So we built authentic product stories that position UA Hunt layering systems as the solution to keeping them in the woods or on the mountain – no matter the terrain or weather. Add in additional messages around conservation, investment in the next generation, respect for the animals we harvest and we’ve got a strategy that positions UA as a long-term leader committed to a healthy future for hunting. Our work spans strategy, branding, retail, digital and social media, all geared to build constant momentum and a loyal following.
This legendary endorsement called for an unforgettable intro.
Tom Brady, Steph Curry, The Rock, and now – welcome to the UA stage, Cameron Hanes. He wrote the book on backcountry hunting (you can buy it on Amazon). So it’s fitting that Under Armour’s first signature hunting boot bear his initials.Idea Ranch helped introduce CH1 to the world via a launch strategy, messaging framework and PR push that centered on Cam’s relentless pursuit of his goals. The work resulted in significant media coverage, massive release-day demand, and the boot selling out multiple times since hitting market.