FIELD TO TABLE, MONEY-TO-WALLET WITH MEAT!
“We want to stage a coup on the commercial-grade meat- processing equipment category with an entirely new D2C brand. And that brand’s name will be MEAT!” We couldn’t get out of the meeting fast enough to dig into the brand launch for our friends at American Outdoor Brands. With a disruptive digital-first strategy focused on awareness and conversion, we blended humor, straight-shooting price benefits and demonstrative meatcraft videos to light the fire of aspiration for potential customers.
CALLING ALL :15
QUALITY TIME :15
WORD IS OUT :15
SAUSAGE PARTY :5
MORE GRILL MARKS :5
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