To hell and back is in the job description.
Knockdown, drag-out bouts with mother nature are a way of life at Idea Ranch. So when Pelican, the reigning king of protecting gear from extreme conditions, asked us to help tell their story, we had more than a few ideas. Our challenge was to create messaging that would resonate across a super-diverse set of outdoor verticals. Which wasn’t too tough – we’re a mixed lot of outdoor wackos, ourselves.