Celebrating 25 years of the invention that reinvented hunting.
Bushnell introduced the laser rangefinder to the hunting world in 1996 and changed the sport forever. Knowing the exact distance to target put more shots dead center than any invention since the riflescope. The Anniversary of Accuracy celebrates the first 25 years of the laser rangefinder’s impact on hunting through those who lived it. Michael Waddell, Will Primos, Ted Nugent and others share video stories of how the Bushnell laser rangefinder changed, and continues to change hunting as we know it. Driven by a social campaign with an online sweepstakes, blogs, digital activation and cool swag.
The 25th Anniversary of Accuracy.
Bushnell was the first to put +/-1-yard accuracy in the hands of hunters and it’s their hands that have carried us forward for 25 years, helping us pioneer every key advancement in the category and securing Bushnell’s position as the #1 laser range finder in hunting. On the Anniversary of Accuracy, we’d like to thank you, America. Our best shots together are yet to come.
Before The Laser Rangefinder
First Laser Rangefinder
Purpose-Built to Hunt.
The Banner 2 series marks the second coming of America’s best-selling riflescope. More than a product launch, it was an opportunity for Bushnell to return to its roots as a leader in sports optics for the masses. Targeting the hard-working sensibilities of America’s whitetail hunters, we used an omni-channel approach to reach them at every stage of the consumer journey. From best-in-class video and advertising to unique and disruptive press materials, our messaging was focused: the all-new Banner 2 is PURPOSE-BUILT TO HUNT.
Clearest in class. Brighter at dusk and dawn.
It doesn’t care about the pedigree of your rifle, what kind of truck you drive or how long you’ve owned that camo you’re wearing. It’s made for work. And it’s built for one thing: deadly accuracy at the moment you need it. It’s built for the meat, for the mount, for the love of tradition and whatever else that motivates you. The new Banner 2 is PURPOSE-BUILT TO HUNT.