Born in the toughest place on Earth.
REDARC Electronics, the king of on- and off-road overlanding electrical components, was born and bred in the Australian Outback. Where gear doesn’t just have to work, it has to thrive in the gnarliest conditions on earth. When they wanted to bring their Outback-proven components to North America, they came to us. We’re proud to serve a brand that shares the same ideals of self-sufficiency and dependability when it matters most — from one end of the world to another.
Tow-Pro Brake Controllers.
When REDARC asked us to help launch their latest Tow-Pro brake controller technology in North America, we pulled out all the stops in a coordinated campaign focused on driving brand awareness, showcasing REDARC as the industry leader they are. From traditional print and digital messaging to merchandising and ambassador engagement, we ran the gamut to zero in on REDARC’s iconic Outback reliability.