The launch of a powerful new American tradition.
Realizing our expertise in reaching America’s heartland and outdoor-obsessed full-size truck owners, Toyota’s agency, Saatchi & Saatchi, sought us out as creative partners in 2006 for the launch of the new full-size Tundra. This experience was a milestone within our walls we will never take for granted. It marked the beginning of a long-tenured partnership with Saatchi and Toyota in developing authentic, tailored marketing to outdoor-recreation audiences nationwide.
Bonus Bucks: it pays big to tow with Toyota.
Along with our sister company, Dynamic Sponsorships, and as part of the continued partnership with Saatchi, we helped spearhead the development of a first-of-its-kind tow-vehicle contingency program to reward highest-placing Toyota owners in bass-fishing tournament competition. Today, Bonus Bucks is the gold standard tournament rewards program in the Industry. The program boasts consistent year-over-year growth, proven customer retention and impressive ROI metrics.