Carhartt is now in the business
of outfitting businesses
Carhartt originally enlisted us to help market its Flame-Resistant gear to an elite corps of workers that demanded next-level authenticity: The tenacious, all-hours all-weather men and women of the electric utilities industry. In 2018, based on the success of that work, we were asked to help launch one of the largest initiatives in the company’s 130-year history: Carhartt Company Gear. A new division of Carhartt built from the ground up to outfit businesses and fully assert a position as the #1 workwear brand in history. The multi-level strategy includes a custom website, digital, social media, collateral, and key influencer and trade show activation. Delivering a singular message to decision makers of every stripe – We Outfit Companies That Outwork Them All.