AN UPPER HAND DECADES IN THE MAKING.
With seven decades of experience building the best fishing rods on earth, St. Croix knew it needed to make an impact when entering the reel market and partnered with Idea Ranch for its launch. Idea Ranch took SEVIIN from concept to the finish line. From naming to logo design, packaging to lending expertise in product development, Idea Ranch has meticulously crafted all brand and go-to-market elements of SEVIIN, setting a new standard in fishing reels.
Our growing roster reflects our people and pursuits. Join us. In an industry that attracts ego, our path is rare. It serves as a beacon to like-minded clients and talent. If that’s you, we look forward to talking.