Under Armour Golf
Challenge
Traditional photoshoots often feature golfers simply playing in normal conditions. But Under Armour Golf was introducing far more than clothes for the course. They invest in apparel technology designed to defy the elements. What a ride it’s been, telling their innovation story. One that separates UA Golf from competitors and creates a loyal fanbase.
Insight
We could help position UA Golf apparel and accessories as crucial equipment. Much like a superior set of clubs, it delivers a performance advantage, even to legendary professional Jordan Spieth. Our approach to visual storytelling focuses on the challenges players face – heat, wind and rain – dramatically depicting how UA Golf protects and empowers you to level up.
ISO-CHILL VS. DEATH VALLEY
Welcome to Furnace Creek Golf Course in Death Valley. At 214 ft. below sea level its' the lowest golf course on earth and holds the world record for highest air temperature 134° F. Through the unbearable. Through the oppressive and unreasonable. Iso-Chill plays through. Cool to the touch sensation keeps you cooler allowing you to train, practice and play through the sun’s best efforts.
