Under Armour
Challenge
Under Armour is famous for their leadership in apparel, footwear and accessories for competitive sports with representation by world renowned athletes at the top of their game. As the brand entered the outdoor category, they needed to demonstrate that same investment and commitment to athletic excellence in this arena, showcasing outdoorsmen and women thriving in true-to-life elements, thanks to UA innovation.
Insight
To consider switching from other longstanding brands in this space, audiences needed to believe Under Armour Outdoor understood the moment-by-moment challenges of outdoor pursuits, and would give them a clear performance advantage. For 13 years and counting, this $5B+ brand has trusted our outdoor sensibilities to capture and create content that elevates the product in consumers’ minds and effectively communicates the advantage of choosing Under Armour Outdoor.
UA TACTICAL. MASTER ANY MISSION
In 2023, Under Armour signed on as the title sponsor for The Tactical Games. A mix of athleticism and tactical shooting, the event is a perfect fit for the brand. We’ve helped develop a roster of athletes who’ve won championships in the top division. These victories and the intensity of the games became our lead story for UA featured at SHOT Show. The success of the partnership has led to developing new gear in collaboration with the athletes. Many of whom, when not competing, also represent the brand in their hometown as first responders.
