Toyota
Challenge
In 2006, Toyota was looking to introduce their new full-size Tundra to generationally loyal drivers of domestic truck brands. No small feat. Thanks to our reputation for reaching America’s heartland and outdoor-obsessed consumer, many of which are full-size truck owners, Toyota’s advertising agency, Saatchi & Saatchi, sought us out as creative partners.
Insight
By leveraging the new Tundra’s class-leading capabilities and longstanding reputation for reliability, we helped capture this coveted audience’s attention. We effectively served as authenticity consultants for the West South Central region, otherwise known as ArkLaTex. This marked the beginning of a decade-plus partnership with Saatchi and Toyota in developing authentic, tailored marketing to outdoor-recreation audiences nationwide.
