Husky Liners
Challenge
Husky invented the floor liner category in 1988 in Winfield, Kansas. Once the undisputed leader, years of inconsistent marketing support left the brand vulnerable. With RealTruck’s recent acquisition of the Husky brand, the new management team tasked us to help revive the brand, reclaim their position and grow market share.
Insight
The product line is excellent. Time to reenter the conversation with authority, elevating the brand’s identity in the mind of consumers. Husky is more than the original, they’re the expert and friend you want riding shotgun for life. By authentically relating to their audience, conveying clear solutions through photography that merges the relatable and aspirational, we’re shaking up the leaderboard and reclaiming Husky’s rightful position.
