Meeting Sacrifice with hope
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Folds of Honor

Branding
Social
Video
Insights
Paid Media
Web
Copywriting
Non Profit

Challenge

There are more than a million dependents of U.S. service members. When they face unthinkable loss, Folds of Honor steps in with life-changing scholarships. In 2023, they expanded their mission to include dependents of fallen or disabled first responders. As the number of scholarship applications grows exponentially each year, so does the need for donations.

Insight

Throngs of grateful Americans stand ready to honor the sacrifice of those who guard our families and freedoms. It’s a matter of reaching them in a way that resonates and instills confidence their contributions will be used with integrity to achieve the greatest good. Similarly, families of disabled or fallen heroes need to be made aware of Folds of Honor. It’s been our privilege for 10 years and counting to partner with this noble organization, ensuring more deserving applicants are met with a life-changing, “yes".

Dan Rooney Folds of Honor
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From the frontlines to the home front
Expanded Mission
Nearly 62000 scholarships since 2007
Folds of Honor recipient
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Folds of Honor Annual Report
Folds of Honor T-Shirt