Idea Ranch
Fidelity Bank
Challenge
Getting people to switch banks is a tall order. Even more so when the bank has low name recognition in the area. As a bank rich in history, but new to the Tulsa market, Oklahoma Fidelity Bank needed to introduce itself in a bold, yet approachable way. We had to zero in on what sets them apart and position them as a hungry, well-funded bank worthy of consideration.
Insight
We created 4 television spots that look and sound unlike any other bank. Each addresses a pain point for customers and presents Oklahoma Fidelity Bank as the refreshing solution. Filmed as continuous-shot monologues with the talent walking forward, the spots create momentum and reinforce the tagline, Bravely Onward. Custom music with subtle heartbeat urgency becomes the bank’s ownable sound. The campaign’s energy continues to build steam across cohesive print, outdoor and social media.
