Dometic
Branding
PR
Video
Social
Copywriting
Challenge
While expanding into new markets, the Dometic brand had gone increasingly quiet within a previously loyal segment – the RV community. Messaging had become feature and data driven, a disconnect from the human experience. They also needed to make the brand’s global tagline This Way Out relate to the U.S. RV audience.
Insight
Success begins with a manifesto that conveys the mission and heart of the brand, while informing future communications. Next, we shifted from cold data to soulful storytelling that re-establishes the brand’s leadership and commitment to the RV industry. The resulting content equips Dometic with a suite of solutions far beyond the initial request for two product launches.
