Mid-summer, 2026. Costa reaches out for stills and b-roll of Florida Keys fishing guides Brandon and Jared Cyr. Then we meet the brothers and sense something bigger. A story about family, fatherhood, fishing and the responsibility that comes with loving a place enough to protect it. The client not only agrees, they greenlight a film where Costa isn’t even the subject. They’re simply the brand supporting people who live out its values every day. We could not be prouder of What We Leave Behind, the 14-minute documentary of the Cyr family’s seven-generation legacy. Big thank you to Costa, Brandon and Jared for trusting us to tell this incredible story.