Idea Ranch
Costa Del Mar
Challenge
Costa built its reputation as one of the most respected names in on-water performance eyewear, trusted by anglers, watermen and explorers since 1983. But after years of heavily promoting product features and benefits, competitive brands began encroaching on Costa’s foothold. The brand needed to reconnect with consumers through more emotional, authentic storytelling. Costa partnered with Idea Ranch to help reignite that connection while reinforcing the performance reputation that built the brand in the first place.
Insight
To strengthen Costa’s relevance with core anglers and inspire the next generation of water-driven consumers, we partnered with world-renowned Costa ambassadors to bring real stories to life in their native waters. Our work includes See the Deeper Calling for World Ocean Day, and Sea to Shining Sea celebrating America’s 250th Anniversary. These campaigns center on the emotional pull of life on the water rather than simply product features and benefits. Grounding Costa’s innovation inside human storytelling builds stronger consumer loyalty and sell-through with audiences who demand gear that earns its place on the water.
