Carhartt
Challenge
Active-channel partnerships play an important role in product sell-through for Carhartt. So supporting brick-and-mortar storefronts with content is a priority. There is year-round demand for fresh creative, both instore and digital, that unveils new product while staying true to this iconic, 100+ year-old brand.
Insight
Our belief that a robust life includes both accomplishment and adventure, aligns perfectly with Carhartt’s Work/Play ethos. So we find and feature the doers, rather than models, to authentically set the tone for gear you can wear from worksite to mountaintop. The expanse of content we generate prior to each season appears in store signage, digital creative, and across all video ecosystems used by each of Carhartt’s active-channel partners.
