Cargill + 6666 Ranch
Challenge
The legendary Four Sixes Ranch was thrust into the public consciousness thanks to its presence on the TV juggernaut, Yellowstone. Rolling out their signature beef brand to the masses called for content that mirrors the western authenticity audiences expect. Our proven relationship with their partner, Cargill, led to this coveted opportunity.
Insight
As Yellowstone viewers searched online for the Four Sixes Ranch Brand Beef, our strategy was to heartily greet them with the brand’s authentic cowboy culture. Through pitch-perfect photography, copy and social content, we increased awareness, bridging this aspirational lifestyle with the American dinner table. Our roots in the Great Plains and personal relationships with ranchers and farmers make us a natural fit for telling this epic story.
