Bowtech
Branding
PR
Insights
Packaging
Social
Video
Copywriting
Paid Media
Web
Challenge
Bowtech needed 2024 to be a big year. On the heels of one of the most successful product introductions ever – the Carbon One – it was also the company’s 25th anniversary.
Insight
A massive in-person event could serve as a company celebration, a thank you to loyal customers, and the launching of Bowtech’s initiative to support military and first responders through Folds of Honor. Shooters from across the country attended, experiencing camaraderie with company employees and taking part in the much-anticipated 3D archery. We were able to bring peer brands on board to help celebrate, including YETI, Badlands, Four Sixes Ranch Brand Beef and more. The event’s unprecedented success and scale has positioned it to be an annual event.
play
