Idea Ranch
IDEA RANCH PRODUCTIONS
We thrive in the environments where our clients exist. History shows our expertise in the field is revealed by our willingness to showcase authenticity in the most cinematic ways. Driven by passion, performance, freedom, ability, technology, emotion, polish, grit, determination and storytelling. Whatever the budget, we find the way.
HUSKY LINERS
The original floor liner, hitting hard on the competition. It’s a better product, because it’s better material. Better fit. Better priced. And better tested. We made a Husky lab to prove the point in simple hard-hitting :15s all focusing on individual points of differentiation.
YAKIMA 40TH ANNIVERSARY
For decades, Yakima has built products that help adventurers, mavericks, and explorers get their gear into the wildest places on earth. We’ve been telling stories about those places and the people drawn to them. This 40-year anniversary video ramped up into a multi-channel campaign that was so successful, it created a massive supply problem.
UNDER ARMOUR OUTDOOR MANIFESTO
When one of the biggest sportswear brands in the world taps you to tell their story to hikers, trail runners, anglers, and adventurers, you humbly accept and get straight to work. What started as producing trade catalogs in 2011 grew into marketing, social, and athlete management support across the entire UA Outdoor business. Other UA teams took notice of what we could do, leading to opportunities across team sports, training, and youth categories.
PELICAN
Pelican had long been the go-to name for protecting expensive gear in the harshest conditions. Our challenge was to tell that story in a new way that would resonate across a wider mix of outdoor verticals, especially with people who weren’t yet fully aware of the brand’s bulletproof reputation.
SEVIIN
Shaking up the category with a new line of fishing reels. Designed and built by a legendary brand in the industry (St. Croix), our assignment was to strategically shape the brand from naming, logo design, marketing, packaging, and positioning all the way up. An aggressively passionate brand, designed to take you beyond the limits of the ordinary.
FOLDS OF HONOR MISSION VIDEO
Folds of Honor is a mission rooted in the ultimate sacrifice. When a hero falls or is injured, it shouldn’t cost their family’s future. Our task was to capture the profound weight of the folded flag, define what we stand for, and convey the hope that an education provides. We didn't just film a mission, we documented a promise, helping to honor the sacrifice and educate the legacy of American heroes.
FOLDS OF HONOR x NOTRE DAME
To help donors see the impact of their support, we followed Folds of Honor recipients at Notre Dame as they built a life on the other side of loss. It captures a scholarship’s real-world ripple effect and paints a picture of what generosity and patriotism can unlock: confidence, stability, and a path forward. All made possible by Folds of Honor and the patriots who stand behind it.
FOLDS OF HONOR STAND BY ME
We helped Folds of Honor translate their purpose into a unifying call to action, inviting America to stand by families who bear the cost of service. It’s an anthem that transforms patriotism into participation with the help of a well-known music track that was given an entirely new meaning.
CARHARTT x TRACTOR SUPPLY
Working with Carhartt and retail partner Tractor Supply, we developed a fully integrated Shop-in-Shop program supported by year-round digital media, video pre-roll, social content, and custom imagery for in-store graphics.
CARHARTT FORCE FR
Carhartt tapped us to help product launch the Carhartt Force FR T-Shirt, trusting our experience working safely and authentically in oilfield environments. We captured video and photography on real rigs, with real workers, creating campaign assets built for those who Outwork Them All.
CARHARTT COMPANY GEAR x UNITED AIRLINES
Carhartt Company Gear outfitted United Airlines’ 28,000 below-the-wing employees with a custom collection built through two years of real-world wear testing. We launched the program through a brand film, microsite, and live event celebrating the crews who keep aviation moving.
CARHARTT RAIN DEFENDER FR
For the launch of the Carhartt Rain Defender FR Sweatshirt, we captured campaign video and imagery on an active worksite, incorporating a controlled rain gag to visually prove performance built to keep crews working through wet conditions. Rain rolls off so production can roll on, built for those who Outwork Them All.
ACADEMY x CARHARTT x TRISTAN WIRFS
Tristan Wirfs’ story begins on an Iowa farm, where hard work shaped the discipline behind his NFL success. Rather than a traditional endorsement, this campaign connected his blue collar work ethic to professional football, showing how Academy Sports + Outdoors and Carhartt equip the daily grind that builds champions long before game day.
NUTRENA
A brand synonymous with pride and performance in animals. When you choose Nutrena, it shows. The greatness in the feed shows up in the greatness of your animal’s everyday appearance and performance. When you choose Nutrena, you can feel good knowing you gave them your best, because they always give you theirs.
BUSHNELL PGA TRADESHOW
Our long-standing golf client came to us and requested, “We need a knockout video for a major event, highlighting all of our products, and we need it in two weeks. And, it’s a very, uh, unique wide ratio.” So we did what we always do — we got to work. We gathered all of our relevant past commercials, reels, product demos and photography and created a looping three minute video that widened eyes whether the sound was on or not. Bushnell is dedicated to the game of golf, and we were certainly dedicated to making this video the best we could.