Idea Ranch

Idea Ranch is proud to announce it has been selected as agency of record for Visit Ulster County in New York. The agency will support Visit Ulster County with an integrated marketing approach that blends creative storytelling, smart media strategy, and performance-driven execution designed to inspire year-round travel.

Ulster County has seen record tourism growth in recent years and is focused on welcoming visitors who value the outdoors, culture, and communities that call the county home. The destination’s vision centers on protecting what makes the area special, while also continuing to elevate its profile as a place where outdoor adventure and arts and culture live side by side.


“We were looking for a partner who understands place and knows how to bring it to life without over polishing it,” said Lisa Berger, Tourism Director for Ulster County. “Idea Ranch showed a strong understanding of our values, our growth goals, and the importance of sustainable tourism.”

Idea Ranch’s work will focus on experience-first storytelling paired with thoughtful targeting that reaches travelers when they are ready to plan, book, and explore. Campaigns will flex by season, tap into real traveler intent, and highlight the many ways to experience Ulster County year-round, whether that means a stay in a cabin, exploring 250,000 acres of open landscape, or getting lost in the local arts and culture scene.

“Ulster County is the kind of place that does not need to be manufactured,” said Billy Kulkin, Chief Growth Officer at Idea Ranch. “It already has grit, beauty, creativity, and soul. Our job is to help amplify that story, invite people in thoughtfully, and make sure the marketing works as hard as the place does.”

The partnership adds Ulster County to Idea Ranch’s growing destination marketing roster and reinforces the agency’s focus on helping places grow through grounded strategy, strong creative, and a deep respect for local communities.

About Visit Ulster County

Visit Ulster County is the official destination marketing organization for Ulster County, New York. The organization works to promote tourism and support the local economy by highlighting the county’s outdoor recreation, arts and culture, historic communities, and year-round experiences throughout the Hudson Valley and Catskills. For more information visit www.visitulstercountyny.com.