Idea Ranch, a full-service brand and public relations agency known for its passion for outdoor brands and authentic storytelling, announces Jeff Tolle to transition from Chief Creative Officer to agency President and CEO.

Paul Brothers, Idea Ranch Founder, “This is a remarkable opportunity for us — a journey that began over 25 years ago curates the right guy at the exact right time for our industry, potential and future. It is both a privilege and fun to watch Jeff lead. Not to mention, nobody can outwork Jeff Tolle.”


Brothers, stepping away from the CEO role, will be returning to his roots in the creative department as Creative Director | Founder. “The Creative Department is home, this is where I belong. I couldn’t be happier with this move — professionally and personally.”

“Jeff’s understanding of this business is unmatched,” said Laura Beth Matson, Chief Strategy Officer. “From media to account service and creative, Jeff’s worn every hat in the agency. Now as CEO, he’ll lead with bold ideas, a servant’s heart, and eyes on the future.”

Chief Client Officer, Heath Kennedy sees the move as a natural evolution.

“With unmatched authenticity and fierce dedication to his people, Jeff challenges us to be our best. He’s the ideal leader to shape the future of Idea Ranch.”

A husband, father, hunter, and angler, Tolle brings to this new role his own personal brand of steady guidance, clear vision, and a readiness to jump in and get his hands dirty when the job calls for it.

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights company with offices in Tulsa, Oklahoma, Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, outdoor lifestyle, and farm & ranch sectors.