FeatherSnap, the leader in smart bird feeders, has named Idea Ranch its Agency of Record. The partnership marks a strategic push to accelerate brand growth, sharpen positioning, and expand reach across key markets through integrated creative and media efforts.

FeatherSnap, a Wi-Fi-enabled smart bird feeder, captures and sends stunning high-definition photos and videos of backyard birds directly to users’ phones. With features like solar-powered charging, motion-activated camera technology, and AI-powered bird ID, FeatherSnap offers a tech-forward yet deeply personal experience that is redefining modern birdwatching.

Idea Ranch will lead efforts in brand development and integrated media strategy, combining paid and earned media with affiliate marketing to drive product sales and grow FeatherSnap’s subscription user base. As part of this next phase of growth, Idea Ranch will refine the brand’s positioning, launch targeted B2C campaigns, and support retail sell-through with content-driven initiatives tailored to reach both new and existing audiences.

“FeatherSnap is a standout brand with clear potential, backed by a team that has already laid a solid foundation,” said Jeff Tolle, Chief Creative Officer at Idea Ranch. “We see real opportunity ahead and are honored to help build on that momentum as the brand enters its next chapter of growth.”

“The Idea Ranch team is well poised to deliver meaningful results for FeatherSnap,” said Kelly Hover, Chief Experience and Marketing Officer. “Having creative, paid, and earned media aligned under Idea Ranch allows for more cohesive storytelling and smarter execution, and we see that synergy as a key advantage in driving success.”

The partnership combines FeatherSnap’s momentum as a technology pioneer with Idea Ranch’s proven track record of launching and scaling brands that resonate with passionate audiences. Together, they are well-positioned to drive meaningful growth, expand market presence, and deepen engagement with nature-loving consumers.

About Feathersnap

FeatherSnap revolutionizes birdwatching, seamlessly connecting users to nature through Wi-Fi-enabled smart bird feeders. As leaders in the camera industry, we deliver unrivaled quality and user-friendly experiences. Simplicity is at the core of our design philosophy, making our feeders easy to use, maintain, and pair with no need for technical expertise. Engage effortlessly with our smart bird feeders through the FeatherSnap mobile app, featuring unique storage and identification features like Life Book, Bird Book, and expert-trained AI models. FeatherSnap offers a blend of technology and nature, creating moments of joy, excitement, and endless fascination in the world of birdwatching