Badlands, a leading innovator in hunting gear and outdoor apparel, has named Idea Ranch as its Agency of Record. This partnership reflects a shared commitment to fostering meaningful connections with outdoor enthusiasts while driving growth through creative and strategic initiatives. Together, the two companies will focus on elevating Badlands’ market presence and strengthening its position as an industry leader.

Founded in 1992, Badlands has grown from a small-scale operation into a trusted name in the outdoor industry. Known for its high-performance hunting packs, outerwear, and accessories, the company prides itself on combining rugged durability with cutting-edge technology. With a relentless focus on quality and innovation, Badlands has built a loyal following of outdoor enthusiasts.

Through its partnership with Idea Ranch, Badlands aims to amplify its brand presence and reach new audiences while deepening relationships with its loyal customers. The collaboration will focus on creative storytelling, expanding digital and social media engagement, and building on Badlands' heritage of performance and innovation.

“We are excited to partner with Idea Ranch, a team whose vision and expertise align with our values,” said Jeff Moore, President of Badlands Gear Co. “Their passion for the outdoors and deep understanding of our customer base will be invaluable as we continue to grow our brand.”

“Badlands represents everything that inspires us in the outdoor industry— innovation, quality, and a commitment to customer satisfaction,” said Eric Barnes, Chief Operating Officer of Idea Ranch. “We’re thrilled to collaborate with such an iconic brand and look forward to continue shaping the future of outdoor gear.”

About Badlands

Badlands has been at the forefront of designing hunting and outdoor gear for over three decades. Headquartered in Utah, the brand is driven by a simple mission: to create the best possible products for hunters and outdoor enthusiasts. With a focus on quality, durability, and innovation, Badlands’ gear is designed to perform in the toughest environments while offering unmatched comfort and functionality.