TULSA, OK – March 7, 2024 – Husky Liners, the original manufacturer of custom-fit vehicle floor liners and a renowned RealTruck brand, proudly announces its partnership with Idea Ranch as its Agency of Record. This strategic move will utilize Idea Ranch’s expertise in brand strategy, creative storytelling, and its community development service, C4, to propel Husky Liners to new levels of market influence and consumer engagement.

This collaboration is set to be a transformative chapter in Husky Liners’ story, being reintroduced with a bold new look and voice while continuing to honor the brand’s rich heritage. Rooted in 35 years of history, Husky Liners has grown from a vision ‘to protect your vehicle’s floorboards’ to now offering a wide array of vehicle protection products, including fender flares, mud flaps, window vent visors, truck bed mats, Cargo Logic, and more. Husky Liners will leverage Idea Ranch’s expertise in crafting engaging narratives and fostering community to strengthen its bond with hard-working Americans.

“We are thrilled to join forces with Idea Ranch, whose innovative approach to storytelling and deep understanding of this consumer promises to amplify the Husky brand narrative.” expressed Tony Ambroza, Chief Growth Officer of RealTruck . “Our past projects with Idea Ranch have set a high standard, and now, with the full strength of the agency’s capabilities, we are poised to create and nurture a dynamic community for the Husky Liners brand.”

Jeff Tolle, Chief Creative Officer at Idea Ranch, shared his enthusiasm, saying, “Husky Liners isn’t just a brand; it’s a legacy. It’s a privilege to work with such a storied name and to help script the next chapter of their incredible journey, ensuring that every customer feels a part of the Husky Liners family.”

About Husky Liner

Founded in 1988 and based in Lawrenceville, Georgia, Husky Liners® is the nation’s leading manufacturer of automotive aftermarket products designed for total vehicle protection.  At the core of their wide product line are the Husky Liners® brand of custom-fit floor liners, including front seat, rear seat, and cargo area. They also manufacture heavy-duty floor mats, custom molded mudguards, fender flares, the Cargo Logic storage system and a wide assortment of quality products designed for both inside and outside the vehicle. All products are designed and manufactured in the U.S.A. and many come with a hassle-free, lifetime guarantee.

About RealTruck

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000+ associates operate from 72 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, passion sports, and farm & ranch sectors. For more information, please visit www.idearanch.com.

TULSA, OK – February 26, 2024 – Idea Ranch is proud to announce the advancement of three exceptional team members to the position of Account Supervisor. These promotions come as a tribute to these individuals’ outstanding contributions and their embodiment of Idea Ranch’s core values.

Kevin Waggoner, who has served as the account lead for Under Armour for over a decade, has been promoted, reflecting his unwavering commitment to client service. Idea Ranch Chief Operating Officer Eric Barnes said, “Clients love Kevin. From C-suite level down to the marketing coordinator, VP of product to sourcing agent, they all love, and trust, Kevin. He is on the front lines every day, representing each of us with a giant heart for service. The trust they place in him is trust placed in us, and as a result, accounts he leads have a long tenure and a track record of growth.”

With a cheerful demeanor and genuine care, Dillon Jones also joins the ranks of Account Supervisor at Idea Ranch, while continuing as the account lead for Folds of Honor & REDARC Electronics. Vice President of Account Service Heath Kennedy said, “Dillon lights up a room with his energy and ability to disarm you with a smile. When he comes bounding through the door of a meeting, you know it’s going to be a good one. A calming presence. A steadfast listener. He’s the very definition of someone who cares, deeply. About you, about me, about our clients’ business. He is a man of faith and a man of his word.”

Katie Murphy, recognized agency-wide for her dedication and positive mindset, rounds out the trio of promotions. She currently leads the accounts for Atwoods & Husky Liners. Vice President of Media Laura Beth Matson shares, “Upon arrival at Idea Ranch, Katie seamlessly jumped into the fight. She had an immediate impact on our business, and her dedication, quick learning, and positivity have made her an integral part of our team. Her promotion is a testament to hard work, mutual respect, and admiration from everyone at Idea Ranch. We’re better with Katie wearing our jersey.”

These promotions are a nod to Kevin, Dillon, and Katie’s dedication to service and the clients they represent. Idea Ranch takes great pride in growing and promoting our own; each of these individuals embodies the qualities that make Idea Ranch not just a workplace, but a team united by shared goals, values, and mutual respect.

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, passion sports, and farm & ranch sectors. For more information, please visit www.idearanch.com

Atwoods Partners with Idea Ranch to Forge a New Era of Growth and Digital Innovation

ENID, OK – January 24, 2024 – Atwoods Ranch & Home, a leader in farm, ranch, and home supply with deep roots in the midwestern and southern United States, is excited to announce its selection of Idea Ranch as its Agency of Record. This strategic partnership marks a significant milestone in Atwoods’ ongoing success and evolution, emphasizing a commitment to digital modernization and innovation while maintaining its foundational values.

Founded nearly 64 years ago by Wilbur and Fern Atwood, Atwoods has evolved from modest beginnings to a cornerstone enterprise, and will soon boast 77 stores across Arkansas, Kansas, Missouri, Oklahoma, and Texas. Currently led by Brian Atwood, the founders’ grandson, alongside his son Preston, the company remains a family-operated entity, deeply embedded in the communities it serves. Atwoods offers an extensive range of products, including farm and ranch supplies, home goods, clothing, lawn and garden, tools, hardware, auto supplies, sporting goods, pet supplies, firearms, and seasonal items.

In today’s rapidly changing marketplace, Atwoods acknowledges the need for evolution and growth, which underscores the significance of its partnership with Idea Ranch. This collaboration is poised to address several key objectives: expanding the brand’s reach to new audiences while nurturing existing customer relationships, fortifying its digital presence through a combination of social media, digital marketing, and Idea Ranch’s community development service known as C4, and expanding the brand through compelling storytelling. The primary goal of this strategic partnership is to bolster and enhance Atwoods’ existing legacy rather than redefine it. It aims to reinforce the brand’s identity, elevate its market position, and ensure the company’s continued growth and success.

“We are delighted to partner with Idea Ranch. Their alignment with our brand values and their experience with the consumers we serve make them the ideal partner for Atwoods as we look to the future,” said Atwoods’ President, Brian Atwood.

“Partnering with Atwoods represents a dream come true for us at Idea Ranch. As an Oklahoma-based, family-owned company, Atwoods is not just a client but a symbol of the community and values we cherish,” said Eric Barnes, Idea Ranch’s Chief Operating Officer. “We’re eager to blend our innovative strategies with Atwoods’ rich legacy, enhancing their already impressive market presence while helping them serve new audiences.”

About Atwoods

Atwoods Ranch & Home Goods is a modern-day general store with a mission to bring customers the goods they need at the best price, with an unmatched customer experience. Headquartered in Oklahoma, the retailer has grown to 75 locations, with more in the pipeline.

The company’s broad product mix, coupled with its best price guarantee, customer-first service and convenient payment options, makes it a hometown one-stop-shop for consumers of all types. Visit atwoods.com for more information.

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, passion sports, and farm & ranch sectors. For more information, please visit www.idearanch.com.

TULSA, OK – January 10th, 2024 – Bowtech, the leading manufacturer of the world’s finest compound bows and archery equipment, has named Idea Ranch as its agency of record. Leveraging expertise in brand strategy, performance media, creative content creation, and its community development service (C4), Idea Ranch will work collaboratively with the Bowtech team to elevate the brand to even greater heights.

Central to this partnership is Idea Ranch’s newly named C4, an innovative and holistic community development service. Rooted in the principles of community, connection, change, and collaboration, C4 represents a comprehensive approach that transcends conventional marketing boundaries, ensuring brands become integral contributors to the communities they engage with. “Buying decisions, which are 70% emotional, rely on trusted relationships – with friends, peers, influencers, and brands. C4 is dedicated to leveraging the power of those connections.” Said Eric Barnes of Idea Ranch.

Idea Ranch will focus on three Pure Archery Group brands – Bowtech, Black Gold, and Excalibur. The comprehensive strategy adopts a full-funnel approach, including ambassador and influencer management, a user-generated content (UGC) campaign, content development & dissemination, public relations, and bespoke consumer activations. The objective is to cultivate a deeper and more meaningful community around these Pure Archery Group brands, catering to both the existing loyal fanbase and new consumers alike.

Paul Brothers, CEO of Idea Ranch, emphasizes the agency’s commitment to community-driven marketing, stating, “In an era where marketing experts are data-driven, they tend to forget how to be human; you can’t algorithm your way into a relationship. We believe in the power of genuine connections, and that’s what sets C4 apart. It’s not just about transactions; it’s about building meaningful relationships within the archery and bowhunting communities.”

Mitch Mitchell, Vice President of Marketing and Brand at Pure Archery Group, expresses his enthusiasm about the expanded partnership, noting, “Having collaborated with Idea Ranch on specific creative projects in the past, we’re excited to leverage their entire agency to shape vibrant consumer communities around the Bowtech, Black Gold, and Excalibur brands.”

About Pure Archery Group:
Pure Archery Group, known as Bowtech until 2020, owns and operates several leading archery brands, including Bowtech, Diamond, Excalibur, Black Gold, TightSpot, RipCord, and Octane. Headquartered in Eugene, Oregon, the company is focused on the design and manufacturing of durable, accurate, high-performance bows, crossbows, and archery accessories distributed worldwide. Current production locations span prominent sporting goods hubs, including Oregon, Montana, Michigan, and Ontario (Canada). Learn more at: www.purearcherygroup.com.

About Idea Ranch
Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

TULSA, OK. (July 11, 2023) – With seven decades of experience building the best fishing rods on earth, St. Croix knew it needed to make an impact when entering the reel market and partnered with Idea Ranch for its launch. Idea Ranch took SEVIIN from concept to the finish line. From naming to logo design, packaging to lending expertise in product development, Idea Ranch has meticulously crafted all brand and go-to-market elements of SEVIIN, setting a new standard in fishing reels.

“St. Croix is a legendary, leadership brand in the fishing industry. When they came to us wanting to start a new brand, we knew we had to hit this one out of the park,” said Idea Ranch’s Chief Creative Officer, Jeff Tolle. “It’s a rarity these days to get an opportunity to ideate from a clean sheet. We’re really proud of what SEVIIN represents and equally appreciative of the opportunity.”

St. Croix’s trust in the industry has been earned through die-hard persistence, honest innovation, and always placing anglers at the center of everything it does. SEVIIN is backed by that same legacy while also being meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. A foundational offering in SEVIIN’s inaugural product launch for 2024 are the GF Series baitcasting reels which deliver an optimal balance of castability, smoothness, and comfort. Two series of spinning reels, the GS and GX series follow the GF launch, and finally a dedicated saltwater spinning line-up in the GSW series.

SEVIIN adds to Idea Ranch’s growing portfolio in outdoor recreation market. See our work for SEVIIN here.

About SEVIIN Reels

Wherever and however you fish, the reel in your hand should help create better experiences. Born from St. Croix’s seven decades of design and manufacturing expertise, industry-leading customer service, and unbroken private ownership by the Schluter family dating back to 1977, SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. SEVIIN focuses on reels and reels only, designing and crafting products that improve the angling experience, regardless of the rods anglers choose. Seven seas, seven continents, seven days a week, SEVIIN reels are fueled by a collective love of fishing surpassed only by a passion to deliver the most reliable and advanced reels on the water. Learn more at seviinreels.com.

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit idearanch.com.

TULSA, OK – May 08, – Idea Ranch is excited to announce the promotion of Laura Beth Matson to Vice President, Media. In her 12 years with the advertising agency, she’s served the media department with unparalleled professionalism. Her steady-handed leadership extends beyond her media team, universally earning the highest respect of coworkers and clients.

Matson is the epitome of Idea Ranch value number 1: We value integrity, directness, courage and steadfast leadership. Her vast industry knowledge and trusted media relationships have proven an inimitable advantage for clients.

“Laura Beth knows as much about paid media as anyone I’ve encountered in three decades in the business,” said Chief Operating Officer, Eric Barnes. “She extends respect to all. Whether you’re a rep for a small website or the largest of multi-media publishers, she’ll return the call or email. She takes time explain the strategic reason for a yes or no – educating media partners as to our clients’ objectives and equipping them to provide effective solutions.”

Matson oversees $20+ million in media budgets annually. Taking ownership of standards for quality, strategy and integrity of all media plans. She constantly studies and maintains an impressive wealth of knowledge encompassing consumer demographics, media trends, new targeting technologies, privacy updates and customer journey mapping.

“We tell great stories,” said Chief Creative Officer, Jeff Tolle. “I sleep better knowing Laura Beth will move heaven and earth to make sure the right people see them.”

A prime example of Matson’s drive and competitive nature, she was a Division 1 golfer for the University of Tulsa, a 2-time Arkansas high school state champion, and #1 ranked junior amateur in the state.

“Laura Beth is fearless and steady. People lucky enough to work for her gladly follow. She grows daily and coaches others to do the same,” said Chief Executive Officer, Paul Brothers. “She is foundational to our historical success and critical to our future expansion. I’m proud and lucky to call her my friend and coworker. As leaders, we are judged by what we do. Not what we say, promise or hope for. In that regard, Laura Beth is a beacon for us all.”

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit idearanch.com.

TULSA, OK – November 23, 2022 – Idea Ranch is thrilled to be recognized in Outside Magazine’s ‘Best Places to Work in 2022’ as an honorable mention. Awarded annually, the list is presented in collaboration with the Outdoor Industry Association and recognizes U.S.-based companies that demonstrate commitment to, and excellence in, employee engagement and wellness.

Among those in the running for recognition, many offer remote flexibility, more time off, and generous health benefits. As stated by Outside in this year’s reveal, “These are the companies meeting that bar and more, while encouraging their employees to live an active lifestyle and allowing them to achieve a healthy work-life balance.”

Companies featured on the list were judged based on an in-depth exploration of benefits, policies, and a survey of its employees. In addition to paid maternity and paternity leave, Idea Ranch invests in its team through benefits such as Summer Fridays, where employees enjoy every other Friday off June through August; Adventure Birthdays, which is an additional vacation day; and a dog-friendly environment, where pups are welcome to wander any of the three Idea Ranch offices in Tulsa, Durango and Wichita.

Beyond these benefits, Idea Ranch takes immense pride in its culture, defined as a combination of what you create, and what you allow. The magic they’ve cultivated is sustained by their seven core values, which are featured on their website, posted on office walls and referred to often.

“This honor is an outward confirmation of what we’ve prioritized and nurtured internally the past few years,” said Chief Executive Officer, Paul Brothers. “We’re getting it right. Our values, purpose, strengths, and most of all – our honesty when we fall short. It’s astonishing what that does for your spirit, your confidence, and your dreams. They get bigger.”

Outside’s 2022 Best Places to Work list can be seen here.

To learn more about career opportunities at Idea Ranch, visit https://idearanch.com/join-us/full-time/

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit idearanch.com.

TULSA, Okla. (Feb. 22, 2022) — Idea Ranch continues to expand its talent laden Creative Department with the hiring of Jason Hopkins as Associate Creative Director. Hopkins is a creative powerhouse with a passion for cooking up big ideas.

Closing in on 15 years in the saddle, Hopkins’ deep seasoning allows him to manage the entire creative process from beginning to end, providing premium-tier work while delivering a seamless client experience. “The Associate Creative Director is the conceptual ‘glue’ that keeps creative teams on target to deliver national quality work worthy of the IDR brand and those we serve, ” offered Jeff Tolle, CCO.  Hopkins knows more than a thing or two about the outdoors, too. “Running. Cycling. Shooting. Camping. I love it all. The higher above sea level the better. When the mountains call, I run to answer,” stated Hopkins when prompted about his personal interests. “His affinity for the outdoors aligns perfectly with our authenticity in the active lifestyle space. We couldn’t be happier,” added Eric Barnes, COO.

Jason Hopkins brings fresh, conceptual thinking and brilliant art direction to the Idea Ranch team. He will operate out of the growing agency’s recently opened Durango, Colorado office where he is free to work, play, and repeat.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with additional offices in Wichita, Kansas and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

TULSA, Okla., May 10, 2021 — Idea Ranch has announced the addition of Corey Favier as the agency’s newest Creative Director. Favier is joining the team with 20 years of advertising experience and has built his career in the agency business in Kansas City, Boston, Chicago and Denver, working on national brands like Sprint, Jim Beam, Porsche, AutoZone, Jack Daniels, Harley-Davidson USA and Anheuser-Busch. 

“Corey is an exceptional creative mind and all-around great dude.  He dreams big and runs at a high RPM.  He pushes for great in his work and is well-versed at directing teams to do the same,” said Jeff Tolle, Chief Creative Officer at Idea Ranch.  

“One of the most intriguing things about Corey is he’s got mega brand experience but he’s never had the opportunity to work within the categories he’s passionate about away from work.  Corey is an avid outdoorsman, adventurer and a lover of the mountains, like many of us here.  I can’t wait to see what happens when his creative fire meets his personal passions.  Layer him into our already awesome team and we believe we have lightning in a bottle.”

“Corey leads with kindness and humility,” said Morgan Espinosa, Idea Ranch’s Director of Culture and Talent. “It’s obvious he cares deeply for people, and his commitment to building strong relationships and mentoring young creatives will be extremely additive to our culture.”

As a passionate outdoorsman, most of his free time is spent outside, whether it’s in a tree, on a boat or in the mountains. Favier, a St. Louis native and University of Missouri-Columbia graduate, has relocated to Tulsa, Oklahoma with his wife and two dogs. 

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

TULSA, Okla., February 5, 2021 — Idea Ranch expands their Social & Public Relations departments with new promotions. John Brothers will be taking lead as Director of Integrated Performance with responsibilities for agency delivery in PR, Social and Insights. Brothers has already excelled in leading the insights team from onboarding new technology and processes to best-in-class measurement, reporting and optimizations. He’s prepared to successfully take on a leadership role and create fluidity between the three disciplines.  “John is loaded with charisma and is equally at home data mining with Tableau or ripping single track in the mountains. His love of the outdoors coupled with his uncanny ability to bring clarity to the complex makes him the perfect fit for this role,” said Eric Barnes, Chief Operating Officer and Managing Partner of Idea Ranch.

Jack Hennessy is promoted to Senior Account Manager for both Social and PR while Jake Poplin joins the department as Account Manager. Hennessy, a department veteran is unmatched when it comes to media relationships, social strategy and PR representation. Analytical and Innovative, he continually evaluates best practices to better serve our clients, which led him to this well earned promotion. Poplin is an aggressive, entrepreneurial-minded, young practitioner that is also an avid participant in the outdoor sports. He’s the perfect fit for the growth of this department.

Reagan Renfroe transitions into a new content creation role as Visual Storyteller. As the newest member of the creative department, his abilities as a photographer and videographer support Social and PR as a catalyst for inspiring new content. Renfroe has immersed himself as a visual storyteller, a newly developed role at Idea Ranch. Following his true passion of photography is a benefit to all agency clients. “Reagan has a very unique gift for capturing soulful imagery,” said Chief Creative Officer and Managing Partner Jeff Tolle. “Reagan is also deeply passionate about people. We have tailor-made a role to his remarkable skillset and it paid dividends day one.”

Idea Ranch’s Social and PR expertise includes social media campaign development and management, influencer curation, affiliate marketing, media relations and PR activations for a variety of clients in the agency’s core areas of expertise. The department’s operating philosophy is to embrace the blurred lines of earned and owned media with a holistic approach that serves as an engagement multiplier. Data-driven strategy based with a keen understanding of executional excellence, the department drives awareness, sales and engagement for a number of nationally prominent brands.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

TULSA, Okla., September 15, 2020 — Idea Ranch, a full service advertising, marketing and insights firm with offices in Tulsa and Wichita, announced today the promotion of Dave Thomas to Chief Financial Officer.

“Dave and I have literally grown up together in this business,” said Paul Brothers, Chief Executive Officer. “It is such a blessing to have Dave’s experience and unmatched passion for our company at the financial helm.”

An industry veteran, Mr. Thomas has over 20 years of experience in Account Planning and Brand Management working in B2B, B2C, and the Financial and Energy sectors. Prior to entering the advertising industry, Mr. Thomas was a registered stockbroker and financial planner.

“There’s no question, Dave’s knowledge and understanding of our business — how we serve our clients and how we drive our own profits — is a game changer for us. Dave deploys his 20+ years of client service and financial background in support of department leads and our people. It’s awesome to watch.” Eric Barnes, Chief Operating Officer & Managing Partner of Idea Ranch.

About Idea Ranch

Idea Ranch is a full service advertising, marketing and insights firm serving clients in the outdoor recreation sector such as Under Armour, Yakima, Carhartt, REDARC Electronics Bushnell and others, as well as the Folds of Honor Foundation and a proud 15-year relationship with Fidelity Bank in Wichita, Oklahoma City and Tulsa. For more information, please visit www.idearanch.com.

BOZEMAN, MT., September 2, 2020 – The Wild Sheep Foundation (WSF) announces its work with Idea Ranch as the conservation organization plans for its 2021 Sheep Week, a virtual alternative to WSF’s yearly Sheep Show that proudly serves their members, partners, agencies, and supporters.

Since 1977, WSF has functioned as the conservation leader of wild sheep and remains committed to its mission to “Put and Keep Wild Sheep on the Mountain.” The annual Sheep Show is a vital part of the organization’s conservation strategy, in addition to being a boon to the hunting economy.  While the current pandemic has eliminated the organization’s ability to gather with sheep enthusiasts and conservationists in person, WSF remains committed to providing an unrivaled experience for all who rely on the yearly event.

“As with nearly everything in our pandemic world, definitive answers are hard to come by,” said Gray N. Thornton, WSF President and CEO. “Sadly, there is simply no indication that a gathering of our size will be allowed to assemble by the second week of January, masks or no masks. The good news is WSF has enlisted the services of some of the brightest minds in the business to bring you the best and most worthwhile Sheep Week imaginable. We’re proud to partner with Idea Ranch to make this possible.”

“We’re truly honored to serve the Wild Sheep Foundation.  The Sheep Show is one of the greatest events in conservation and we’re excited to assist in developing engaging and best-in-class solutions to serve all who depend on this amazing event each year,” said James B. Lawson, Vice President at Idea Ranch. “We’ll work with WSF and their partners over the coming weeks to ensure that if we won’t all be able to meet in person this January, no one will miss out on Sheep Week 2021.”

About the Wild Sheep Foundation

Based in Bozeman, Mont., the Wild Sheep Foundation (WSF) was founded in 1977 by wild sheep conservationists and enthusiasts. With a membership of more than 8,500 worldwide, WSF is the premier advocate for wild sheep and other mountain wildlife and their habitats. WSF has raised and expended more than $135 million on wild sheep habitat and population enhancements, education, and conservation advocacy programs in North America, Europe, and Asia to “Put and Keep Wild Sheep On the Mountain”®. These and other efforts have increased bighorn sheep populations in North America from historic lows in the 1950-60s of 25,000 to more than 85,000 today. www.wildsheepfoundation.org.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.