Idea Ranch Promotes Thomas to CFO

TULSA, Okla., September 15, 2020 — Idea Ranch, a full service advertising, marketing and insights firm with offices in Tulsa and Wichita, announced today the promotion of Dave Thomas to Chief Financial Officer. “Dave and I have literally grown up together in this business,” said Paul Brothers, Chief Executive Officer. “It is such a blessing […]

Contact: Reagan Renfroe SPR Director
FOR IMMEDIATE RELEASE

TULSA, Okla., September 15, 2020 — Idea Ranch, a full service advertising, marketing and insights firm with offices in Tulsa and Wichita, announced today the promotion of Dave Thomas to Chief Financial Officer.

“Dave and I have literally grown up together in this business,” said Paul Brothers, Chief Executive Officer. “It is such a blessing to have Dave’s experience and unmatched passion for our company at the financial helm.”

An industry veteran, Mr. Thomas has over 20 years of experience in Account Planning and Brand Management working in B2B, B2C, and the Financial and Energy sectors. Prior to entering the advertising industry, Mr. Thomas was a registered stockbroker and financial planner.

“There’s no question, Dave’s knowledge and understanding of our business — how we serve our clients and how we drive our own profits — is a game changer for us. Dave deploys his 20+ years of client service and financial background in support of department leads and our people. It’s awesome to watch.” Eric Barnes, Chief Operating Officer & Managing Partner of Idea Ranch.

About Idea Ranch

Idea Ranch is a full service advertising, marketing and insights firm serving clients in the outdoor recreation sector such as Under Armour, Yakima, Carhartt, REDARC Electronics Bushnell and others, as well as the Folds of Honor Foundation and a proud 15-year relationship with Fidelity Bank in Wichita, Oklahoma City and Tulsa. For more information, please visit www.idearanch.com.

Amid Pandemic, the Wild Sheep Foundation Recruits Idea Ranch to Aid in Sheep Week 2021 Strategy

BOZEMAN, MT., September 2, 2020 – The Wild Sheep Foundation (WSF) announces its work with Idea Ranch as the conservation organization plans for its 2021 Sheep Week, a virtual alternative to WSF’s yearly Sheep Show that proudly serves their members, partners, agencies, and supporters. Since 1977, WSF has functioned as the conservation leader of wild […]

Contact: James Lawson Vice President
September 2nd, 2020

BOZEMAN, MT., September 2, 2020 – The Wild Sheep Foundation (WSF) announces its work with Idea Ranch as the conservation organization plans for its 2021 Sheep Week, a virtual alternative to WSF’s yearly Sheep Show that proudly serves their members, partners, agencies, and supporters.

Since 1977, WSF has functioned as the conservation leader of wild sheep and remains committed to its mission to “Put and Keep Wild Sheep on the Mountain.” The annual Sheep Show is a vital part of the organization’s conservation strategy, in addition to being a boon to the hunting economy.  While the current pandemic has eliminated the organization’s ability to gather with sheep enthusiasts and conservationists in person, WSF remains committed to providing an unrivaled experience for all who rely on the yearly event.

“As with nearly everything in our pandemic world, definitive answers are hard to come by,” said Gray N. Thornton, WSF President and CEO. “Sadly, there is simply no indication that a gathering of our size will be allowed to assemble by the second week of January, masks or no masks. The good news is WSF has enlisted the services of some of the brightest minds in the business to bring you the best and most worthwhile Sheep Week imaginable. We’re proud to partner with Idea Ranch to make this possible.”

“We’re truly honored to serve the Wild Sheep Foundation.  The Sheep Show is one of the greatest events in conservation and we’re excited to assist in developing engaging and best-in-class solutions to serve all who depend on this amazing event each year,” said James B. Lawson, Vice President at Idea Ranch. “We’ll work with WSF and their partners over the coming weeks to ensure that if we won’t all be able to meet in person this January, no one will miss out on Sheep Week 2021.”

About the Wild Sheep Foundation

Based in Bozeman, Mont., the Wild Sheep Foundation (WSF) was founded in 1977 by wild sheep conservationists and enthusiasts. With a membership of more than 8,500 worldwide, WSF is the premier advocate for wild sheep and other mountain wildlife and their habitats. WSF has raised and expended more than $135 million on wild sheep habitat and population enhancements, education, and conservation advocacy programs in North America, Europe, and Asia to “Put and Keep Wild Sheep On the Mountain”®. These and other efforts have increased bighorn sheep populations in North America from historic lows in the 1950-60s of 25,000 to more than 85,000 today. www.wildsheepfoundation.org.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

Gavin Film Debuts at 2020 First Ever Virtual Crested Butte Open

Adaptive Sports Center (ASC), a non-profit group that helps people with disabilities participate in a wide range of outdoor activities, has released its latest inspirational short film entitled “Gavin” at the 2020 Virtual Crested Butte Open. “Gavin” tells the story of Gavin Grubbs, an ASC participant who was diagnosed at a very young age of […]

Contact: Reagan Renfroe SPR Director
August 3rd, 2020

Adaptive Sports Center (ASC), a non-profit group that helps people with disabilities participate in a wide range of outdoor activities, has released its latest inspirational short film entitled “Gavin” at the 2020 Virtual Crested Butte Open. “Gavin” tells the story of Gavin Grubbs, an ASC participant who was diagnosed at a very young age of 3-months with Merosin-Negative Congenital Muscular Dystrophy, a disease that causes progressive weakness and loss of muscle mass throughout the body.

Despite the limitations that COVID-19 has put on physical gatherings in 2020, the film (produced in collaboration with Adaptive Sports Center’s pro-bono agency partner, Idea Ranch) premiered August 2 at the Crested Butte Open Gala, an annual event that both inspires ASC participants and encourages financial support for Adaptive Sports Center. The CB Open is an important fundraiser for ASC and COVID-19 required a new approach. In addition to producing the “Gavin’ film, Idea Ranch assisted with the conversion of the event from in-person to virtual, including Zoom style interaction, an online/live auction and live streaming of the film “Gavin”. The film can be viewed here: https://www.youtube.com/watch?v=5PCE993B29M&t=4s

“We have been honored to work with Adaptive Sports Center for several years now. With the current limitations on physical gatherings, we knew the production of this film and its usage in the virtual setting of this year’s event was more important than ever.” says Eric Barnes, Managing Partner and Chief Operating Officer. “We couldn’t be prouder of our relationship with Adaptive Sports Center and the unique opportunity to elevate their stories, such as Gavin’s, and impact the lives of all those touched by their efforts. ASC holds a special place in our hearts and the work we are privileged to do on their behalf is both humbling and inspiring.”

“Each year we have the opportunity to tell the story of an Adaptive Sports Center participant, and each year our hearts are deeply moved. I count it a privilege getting to know these inspiring people and I’m thankful to call them friends. Our team is humbled to tell a part of their amazing stories and how adaptive recreation benefits them and their families.”  Hunter Brothers, Senior Storyteller.

Since 1987, Adaptive Sports Center has provided high-quality recreation to people with disabilities and hosts nearly 800 participants and their families every year, empowering them to take part in a variety of outdoor activities, from skiing and paddle sports to climbing and cycling. ASC participants live with a wide range of disabilities—both physical and, in the case of PTSD, psychological.

Gavin was six years old when he first came in contact with Adaptive Sports Centers. “My disability is a key part of me and the way I act is a product of that and the situation I’m in. If you take that away, it’s completely different and it isn’t me…” Says, Gavin. “It wasn’t just about skiing though… I remember loving it as soon as I started doing it. That’s the most freedom I felt up until that point…”

“When our participants experience an activity they never thought possible it has lasting therapeutic benefit when they return home. The Gavin film not only inspires all of us but empowers ASC participants and emotionally connects our community to our cause at heart. Each year, our ability to communicate stories like Gavin’s is a powerful picture for our staff, volunteers and supporters of the importance of our mission. We’re in this together, the work we do here isn’t possible without them,” Says ASC Director, Chris Hensley

About Adaptive Sports Center, Crested Butte, CO

Adaptive Sports Center is a 501(c)(3) non-profit and a Charity Navigator Four Star Charity. Its mission is to enhance the quality of life of people with disabilities through exceptional outdoor adventure activities. The successful programs ASC provides are inclusive to families and friends, empower participants in their daily lives and have a positive enduring effect on self-efficacy, health, independence and overall well-being.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

Idea Ranch Launches with Staff Promotions

Idea Ranch made it public today that it has promoted a group of Creative, Social & Public Relations (SPR) and Account Service team members to new positions within the agency. Heath Kennedy transitions to Vice President of Content Delivery and Performance. Austin Hillard becomes Associate Creative Director, and Sarah Powell is now Senior Art Director. […]

Contact: Reagan Renfroe SPR Director
August 3rd, 2020

Idea Ranch made it public today that it has promoted a group of Creative, Social & Public Relations (SPR) and Account Service team members to new positions within the agency. Heath Kennedy transitions to Vice President of Content Delivery and Performance. Austin Hillard becomes Associate Creative Director, and Sarah Powell is now Senior Art Director. Breanna Major will be joining them in the Creative Department as Associate Producer. Charlsey Wolfe gains a promotion to an Account Manager role within SPR. Lastly, Danny Burke has been elevated to Account Executive within the agency’s Account Service Department.

With over ten years of service, Heath Kennedy has held several responsibilities in Account Service, Insights, Creative and Leadership. His understanding of all facets of the business and client delivery, along with his deep expertise in strategic development and performance analytics has proven invaluable to both clients and colleagues. He’ll continue to lead the Insights practice, providing data reporting and performance metrics across agency departments while also stepping into a new leadership role in content dissemination with the SPR and Media teams.

The agency welcomes three team members into new positions in the Creative Department, Austin Hillard, Sarah Powell and Breanna Major. Together, they have more than a decade of experience on the Creative team and bring vast knowledge and skillsets in their respective crafts. Hillard and Powell will both begin serving clients creatively in a broader capacity, directing work for several national brands, and offering mentorship to colleagues in the department. Major will bring her project-management giftings and strong executing strengths to video projects for a number of the agency’s clients as an Associate Producer.

In social and public relations, Charlsey Wolfe assumes her new role as SPR Account Manager.  Charlsey brings to the position highly acute social media execution ability and a passion to build and maintain strong client relationships. On the account side, Danny Burke has proven unwavering commitment to high-quality service is what wins the day. He lives out the company’s values, prioritizing integrity, humility and teamwork to serve with intention and grow our clients’ business by putting them first.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

Idea Ranch Proud to Team with Bushnell Golf

Idea Ranch tapped to drive brand messaging for Bushnell’s golf business. Bushnell Golf is the industry leader in Golf Measuring Devices including laser rangefinders and GPS handhelds and wearables, as well as other innovative tech to enhance the golf experience.  The brand has been the #1 rangefinder in professional golf for more than a decade […]

Contact: Reagan Renfroe SPR Director
August 3rd, 2020

Idea Ranch tapped to drive brand messaging for Bushnell’s golf business. Bushnell Golf is the industry leader in Golf Measuring Devices including laser rangefinders and GPS handhelds and wearables, as well as other innovative tech to enhance the golf experience.  The brand has been the #1 rangefinder in professional golf for more than a decade with 99.3% of PGA Tour Pros using one of Bushnell’s devices. (https://www.bushnellgolf.com/).

“We are excited to be working with Idea Ranch. We have a long history with their team and they’ve really been able to execute against our strategic plans as a brand. They get it when it comes to the golf consumer and know how to connect emotionally while driving home the benefits of our golf solutions.”  Derek Schuman, Senior Brand Manager

Bushnell Golf adds to a growing portfolio for Idea Ranch, joining Under Armour Golf, Under Armour, Yakima, Carhartt, among others.

“We’re excited to be back on the team with our friends at Bushnell Golf. The work we’ve completed for them in the past is some of our favorite work we’ve been privileged to produce and we’re eager to continue building on everything we’ve done together. Bushnell is constantly exploring emerging technologies to enhance the game, they never stop, they’re always innovating. In that way our teams are incredibly well aligned” Says Eric Barnes, COO & Managing Partner, Idea Ranch.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

About Bushnell Golf

Bushnell Golf is the industry leader in Golf Measuring Devices including, laser rangefinders and GPS.  The brand has been the #1 rangefinder in professional golf for more than a decade with 99.3% of PGA Tour Pros using one of our devices. We are constantly innovating to stay at the top of our game. We developed the first combo laser/GPS device with the Hybrid, and in 2017 launched the revolutionary Pro X2 which features Slope-Switch Technology, Dual Display Technology, PinSeeker with JOLT Technology and 2nd Generation E.S.P. (Extreme. Speed. Precision.) to make it the world’s most technologically advanced laser rangefinder. Our guiding principle is to provide the highest quality and most reliable sports optics products on the market.

Idea Ranch Adds MEAT! To Portfolio

Idea Ranch is proud to announce their engagement with MEAT!, a newly launched brand of commercial-grade meat-processing equipment (www.madewithmeat.com). Meeting the consumers desire for a commercial quality line of processing products without the retail markup, MEAT! products are manufactured and sold directly to today’s home chefs, hunters and anglers. MEAT! equipment is designed to complete […]

Contact: Reagan Renfroe SPR Director
August 3rd, 2020

Idea Ranch is proud to announce their engagement with MEAT!, a newly launched brand of commercial-grade meat-processing equipment (www.madewithmeat.com). Meeting the consumers desire for a commercial quality line of processing products without the retail markup, MEAT! products are manufactured and sold directly to today’s home chefs, hunters and anglers. MEAT! equipment is designed to complete and enhance the field-to-table experience that allows today’s carnivore to control every element of the quality, purity, and creativity of the food they produce.

“We are thrilled to navigate this journey with the good folks at Idea Ranch. These men and women live and breathe the outdoors and, in the advertising and PR industry, it’s immensely hard to find the level of authenticity that comes so natural at Idea Ranch,” said Curtis Smith, Vice President of Marketing, American Outdoor Brands. “Their enthusiasm and passion is contagious and we are thankful to be working with them to establish MEAT! as a leader in food processing equipment and products with the increasingly popular Direct-To-Consumer model.”

Idea Ranch is an industry leader in outdoor recreation advertising and brings a data-driven approach to their clients, resulting in higher conversion rates and known attribution, particularly with D2C brands. MEAT! adds to a growing portfolio for Idea Ranch, joining Under Armour, PRADCO, Yakima, Carhartt, among others.

“The team at MEAT! is revolutionizing how hunters and anglers process their harvest. MEAT! Was launched to serve consumers concerned with putting the best possible protein on the table,” said Eric Barnes, Managing Partner & Chief Operating Officer, Idea Ranch. “They’ve hand-picked the best components and tested this gear rigorously to make certain they remain a step above their competitors, and their direct-to-consumer strategy allows them to deliver this quality at a fraction of the price of other brands. Beyond the great products, they’re educating consumers, removing the “I don’t know how” barrier one piece of content at a time.”

About MEAT!

MEAT! food processing equipment and products are designed and manufactured to meet professional standards and are available to both professionals and discerning consumers directly from the manufacturer. MEAT! Equipment and products are made with the highest quality materials and are designed to be highly functional, ergonomic, attractive, and durable. MEAT! Is committed to providing the necessary tools and education for processing meat, for the novice sportsman, to the experienced butcher. For more information about the MEAT! Brand, visit https://www.madewithmeat.com

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

Idea Ranch Named North American Agency Partner by REDARC Electronics

Idea Ranch announces North American agency partnership with Australia-based REDARC Electronics. REDARC has over 40 years’ experience developing a range of electronics for on and off-road adventures such as voltage converters and inverters, 12V-to-12V battery chargers, power management systems and brake controllers. “We’ve long been the leader in Australia, helping people adventure off-grid in the […]

Contact: Reagan Renfroe SPR Director
August 3rd, 2020

Idea Ranch announces North American agency partnership with Australia-based REDARC Electronics. REDARC has over 40 years’ experience developing a range of electronics for on and off-road adventures such as voltage converters and inverters, 12V-to-12V battery chargers, power management systems and brake controllers.

“We’ve long been the leader in Australia, helping people adventure off-grid in the Outback. Success in those brutal conditions translates well to outdoor adventures in the US market and we’re experiencing growth among avid consumers. We’re excited for this relationship with the team at Idea Ranch and believe their understanding of our consumer will help us translate our Australian values into broader segments of the North American market.” Marion Jones, International Marketing Manager, REDARC.

REDARC Electronics adds to Idea Ranch’s growing portfolio in the outdoor vehicle and adventure sector market, joining Toyota, Yakima, B&W, among others.

“We’re thrilled to be trusted by REDARC. They’ve built their brand in Australia by creating products that power adventure in some of the roughest terrain on earth. This is an exciting time for us as we come alongside such a fantastic team to help them grow their footprint in the North American market.” Eric Barnes, Managing Partner and Chief Operating Officer, Idea Ranch.

“The hard part has already been done, REDARC has excellent product and is already known as the absolute best within Overlanding circles. They’ve been powering adventure in the Outback for decades. Our job is to fan the flames and extend that reputation to each of the categories they serve.  We’re fired up about the content opportunities and looking forward to sharing their story with North America.” Says Jeff Tolle, Managing Partner and Chief Creative Officer, Idea Ranch.

About REDARC

Based in South Australia, REDARC has over four decades experience in the research, design, development and manufacture of a range of electronic voltage converters and associated products, inverters, power supplies, battery chargers, brake controllers and trailer braking products.

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.

Yakima Caps Successful Outdoor Retailer

Idea Ranch is thrilled to announce that Yakima has completed a successful Outdoor + Snow Show, held in Denver, highlighted by award wins for its innovative new rooftop cargo box, CBX SOLAR. The all-new box, featuring an integrated solar panel for charging portable batteries and other devices when off-grid, was awarded Outside Magazine “Gear of […]

Contact: Reagan Renfroe SPR Director
FOR IMMEDIATE RELEASE

Idea Ranch is thrilled to announce that Yakima has completed a successful Outdoor + Snow Show, held in Denver, highlighted by award wins for its innovative new rooftop cargo box, CBX SOLAR. The all-new box, featuring an integrated solar panel for charging portable batteries and other devices when off-grid, was awarded Outside Magazine “Gear of Show” and Outdoor Retailer Innovation Awards “Product of the Year” honors.

“Our number-one goal at Yakima is to bring safe, innovative, user-friendly products to market. More than anything, we want to amplify consumers’ enjoyment of the outdoors through the use of products that carry the Yakima name,” said Joel Grabenstein, Vice President of Sales, Brand & Product Marketing at Yakima. “CBX SOLAR is the latest embodiment of that desire, and the journey from concept to reality was a team effort in the truest sense of the phrase. We’re extremely humbled by the recognition it has received from Outside and the Innovation Awards judges.”

The Innovation Awards are designed to “highlight the gear, brands, and shops that are making an impact,” according to Outdoor Retailer. Yakima’s CBX SOLAR was among 30 finalists judged by a 19-member panel and scored “for their design, functionality, sustainability, and ability to inspire.”

“A tremendous amount of work went into the design and development of the new CBX line, and CBX SOLAR in particular,” said Garrett Barnum, Director of Category Management at Yakima. “To receive validation for the collective efforts of the entire Yakima team in the form of these honors, is both incredibly satisfying and rewarding.”

CBX Cargo Box Collection

CBX SOLAR is one of three cargo boxes in the new CBX line, which also includes CBX 16 and CBX 18, 16- and 18-cubic-foot capacity boxes, respectively. Modeled after current high-end automobile trends—both in terms of design and naming convention—the CBX line features modern aesthetics and an all-new microtexture exterior that, combined with a premium feature set, make it the ultimate in rooftop cargo boxes.

Yakima teamed with Sunflare (sunflaresolar.com) in the design of CBX SOLAR, the first mass-produced, premium-level cargo box with an integrated solar panel. Sunflare, based in La Verne, Calif., is the first company to successfully mass-produce light, thin, flexible, and durable CIGS (copper indium gallium selenide) solar panels, which are 75 percent lighter and 95 percent thinner than standard c-Si (crystalline-silicon) panels. Sunflare’s CIGS panels are capable of withstanding high impact; are impervious to heat, wind, and cold; and will not crack.

“Yakima’s ingenuity made them a great partner,” said Philip Gao, Sunflare’s CEO. “We’re excited that we were able to work with them to increase their product’s value for their customers and dovetail with their value of sustainability. It’s customers like Yakima who demonstrate that solar adoption can be incredibly rewarding.”

The integrated 36-watt panel on the CBX SOLAR cargo box produces a 5-volt (3-amp max.) output through two USB ports, making it a completely green way to power a campsite or tailgate/trailgate activity. It enables users to harness the power of the sun to charge portable batteries and devices without having to drain their car battery or even start their vehicle.

Cargo boxes in the CBX collection will have MSRPs of $849, $949, and $1,299 for the 16, 18 and SOLAR models, respectively. The line will be available at retail locations, digital retailers, and at Yakima.com in mid-August.

Also introduced at Outdoor + Snow Show were OnRamp, Yakima’s first bike rack specifically designed for e-bike consumers, and GrandTour Lo, a low-profile addition to the GrandTour collection of premium cargo boxes debuting this spring. Like the CBX line, these products will be available for Fall 2020.

About Yakima
A pioneer in vehicle racks and cargo management solutions since 1979, Yakima is known for its rugged and dependable products. Built for a wide variety of recreationists, Yakima products embody the company’s commitment to quality and safety and its passion for the outdoors. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information, visit www.yakima.com and follow Yakima on social media: facebook.com/yakimaracks, @YakimaRacks on Instagram and Twitter, and youtube.com/yakimaproducts.